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越级竞争蚕食5座家用SUV市场份额 让合资车倍感“阵痛”

2019年7月26日来源:广西汽车网

纵观近年来的汽车市场,在小型SUV、七座SUV等热潮兜兜转转后,5座紧凑型SUV仍然保持坚挺力量,是各大车企的兵家必争之地。但在消费升级的大背景下,该细分市场的消费需求与早些年比已发生巨变。尤其是,目前车市消费群体年轻化已经是一个不争的事实,这部分人群逐渐从价格敏感向品质敏感过渡,对于新车型的接受度也高。这意味着厂商推出新车会有更多的机会,但同样也意味着其必须有足够强大的体系实力,才能做好新车型的“保鲜”来顺应市场需求。

ZHEISHIXIAOFEIGUANNIANBANSUIXINYILUNSUVBAOZHASHIZENGZHANGXIDIHOU,XIAOFEIXUQIUZHUJIANQINGXIHUADEBIAOXIAN,YESHIYOUSHICHANGZUOCHUDEXUANZE。DANGRAN,ZHEIYECUSHILEZHONGGUOPINPAIBUDUANXIANGSHANGJUEQI,QIZHONGYIZHANGAN、JILI、ZHANGCHENGWEIDAIBIAODEZHONGGUOPINPAITOUBUCHEQIFAZHANXUNMENG,PINZHICHEXINGCENGCHUBUQIONG,RANGBUSHAOHEZIPINPAIBEIGAN“ZHENTONG”。

紧凑型SUV市场持续走俏 新车机会大

JIUNARIQIANSHANGSHIDE2020KUANKESAILAIJIANG,XINCHESHIYOUZHANGANQICHEQIXIACHENGYONGCHEPINPAI——ZHANGANOUSHANGTUICHUDE5ZUOJIAYONGSUV,FUGAIJIAGEQUJIANWEI8.68WANYUAN-13.68WANYUAN。YOUQUDESHI,GAICHESHIYIZHONGXINGSUVDESHENFENJINRU5ZUOCHESHICHANG。SUIRANYUEJIJINGZHENGZAOJIUBUSHISHENMEXINXIANSHI,BIRUHEZILINGYU,CHANGJIANYUHAOHUACHEZHIJIANDEBOYI,YIXIANBBAYUERXIANLEIKESASIDENGPINPAIDEJINGZHENG,HOUZHEDUOCAIYONGYUEJIDAFA;ZAIZIZHUPINPAILINGYU,YEBUFAYIXIEXINPINPAIYONGDIYIJIBIEDEJIAGEMAIGAOYIJIBIEDECHEXING,BIJINGZHEIYANGBIANYUGENGHAODEKAIZHANYUEJIJINGZHENG。ER2020KUANKESAIBENJIUSHIBIAOZHUNDEZHONGXINGSUVCHESHENCHICUN,DANSHIQUEZHIYOUJINCOUXINGDEJIAGE,CONGZHEIYIDIANSHANGBUNANPANDUAN,ZHANGANOUSHANGSHIZAICAIYONGYUEJIDAFAJINYIBUCANSHI5ZUOJIAYONGSUVSHICHANGFENE。DEYIYUCHESHENCHICUNDAILAIDEKONGJIANYOUSHI,KEYISHUO,TADECHUXIANDAPOLESHICHANGSHANG5ZUOSUVYIJINCOUXINGWEIZHUDEGUYOUMOSHI。

 

RUGUOFEIYAOBIYUDEHUA,2020KUANKESAIZHIYUSHICHANG,JIUXIANGSHICHUANGRUYIQUNGAOYANGZHONGDEMILU,SUIRANGEGEBURU,DAN“YINGHE”SHILIQUEBUSU。BIJINGBEIKAODASHUHAOCHENGLIANG,ZAIZHEIYIDIANSHANG,JIUYAOCONGPINPAISHUOQI。ZHANGANOUSHANGXINPINPAISHI2018NIANCAIZHENGSHIFABU,LAOKUANKESAISHIXINPINPAIQIXIASHOUKUANSUVCHEXING,TADEDANSHENGYESHIPINPAIZHENGSHIKAIQIZHANLVEZHUANXINGFALICHENGYONGCHESHICHANGDEXIANGZHENG。QISHIDUIYUCICIZHANGANOUSHANGZHUANXING,XIANGXINDADUOSHURENDOUSHIBAOZHE“KANRENAO”DEXINTAI。NEIMEDUIYUYIGEXINPINPAILAISHUO,ZAIZIBENHEQICHEXINGYESHUANGZHONGHANDONGDEHUANJINGXIA,WEIHENENGGOUYOUDIQIQIANGSHISHANGXING,XIAMIANWOMENJIULAILIAOYILIAO。

TIDAOZHANGANQICHE,HUOXUHENDUORENBUZHIDAOQIBEIHOUSHIYONGYOUZHECHAO150NIANLISHIDEBINGZHUANGJITUAN。DANTAYONGYOUJUNGONGPINZHIDEJIACHI,YECENGLIANXUDIZAOGUOBAIWANXIAOLIANGDESHENHUA,HUODELIANGHAODEYONGHUKOUBEICHENDIAN,ZAISHICHANGSHANGHAISHIYOUYIDINGDEYINGXIANGLI。ZAIZHONGGUOQICHEGONGYEBUDUANZOUXIANGGUOJIHUAZAOCHEFAZHANDEJINTIAN,ZHANGANQICHEZUOWEIZHONGGUOZIZHUPINPAILINGXIANZHEZHIYI,HUIJULEQUANQIUDINGJIYANFAZIYUAN、ZHIZAO、JISHU、JIGONGYINGSHANGTIXIDENG,ZONGHEJINGZHENGLIZAIXINGYENEIDADAOLINGXIANSHUIPING。JUXIANGGUANSHUJUTONGJI,ZHANGANQICHEMUQIANSHENQINGDEZHUANLILEIJIQILAI,YOUJIUQIANYUJIAN,QIZHONGFAMINGZHUANLIYEYOULIANGQIANYUJIAN,ZHEIGESHUJUZAIGUOCHANPINPAILICHENGDESHANGSHIJIAOJIAOZHE。 

ZHANGANOUSHANGZUOWEIZHANGANQICHEQIXIACHENGYONGCHEPINPAI,WANQUANYITUOZHANGANQICHEQIANGDAPINPAISHILI,GONGXIANGQIQUANQIUZAOCHEZIYUAN,KEYISHUOHENHAODECHUANCHENGLEZHANGANQICHEDEJINGGONGPINZHI,HAINENGXIANGYOUZHANGANLISHIJIDIANYUBUDUANSHENGJIXIADECHANWU。YINCI,BIQIYIBANDEXINPINPAILAIJIANG,ZHANGANOUSHANGDAZAODECHANPINPINZHISHANGJUYOUTIANRANYOUSHI,ZHEIDIANSUANSHIGEBUXIAODEJIAFENXIANG。

 

YIZHANGANOUSHANGZHUANXINGDEMUBIAO,XIANGYAOZAIJILIEDEJINGZHENGZHONGZHANWENJIAOGEN,JIUBIXUYAOYOUYIGEDUSHUYIZHIDEPINPAIDINGWEI,ZHEIDUIYUQUANXINDEZHANGANOUSHANGPINPAILAISHUOYESHIYICITIAOZHAN。NEIME,JIYUMUQIAN5ZUOSUVSHICHANGXIANZHUANGYIJIJIATINGYONGHUDEYONGCHESUQIULAIKAN,2020KUANKESAITUICHUKEWEIQIAFENGQISHI。

实用性强的大空间SUV 更受家庭用户亲睐

欢乐生肖WOMENBUFANGLAIFENXIYIXIAZHEIKUANCHEDECHANPINLI,QISHISHANGWENJIUYIJINGTIDAOLE,2020KUANKESAIGENMUQIANSHICHANGSHANGDEJINCOUXING5ZUOSUVBUTAIYIYANG,POYOUXIETELIDUXINGDEFENGWEI。YIZHONGXINGSUVDESHENFENJINRU5ZUOCHESHICHANG,2800mmDEZHANGZHOUJU,ZAIHENDUOJINCOUXINGSUVCHEXINGSHANGSHIKANBUDAODE。JIUNATONGJIBIECHEXINGLAISHUO,RUIHU8ZHOUJUSHI2710mm;BOYUESUANSHI5ZUOJINCOUJISUV,ZHOUJUZHIBUGUOSHI2670mm,ERTONGJIREXIAODEHEZICHEXIANDAIix35,ZHOUJUGENGSHIZHIYOU2640mm。DANCONGSHUJUSHANGLAIKAN,KESAIDEZHEIZHONGYUEJIDAFAKEWEIGAOMING,YOUSHIHENMINGXIAN。


2020KUANKESAI

RUIHU8

BOYUE

XIANDAIix35

ZHANG

4830

4700

4519

4420

KUAN

1868

1860

1831

1820

GAO

1775

1746

1694

1690

ZHOUJU

2800

2710

2670

2640

欢乐生肖KEYIKANCHU,2020KUANKESAIBUGUANSHICHESHENCHICUNHAISHIZHOUJU,DOUBITONGJIBIECHEXINGYAODAYIXIE,ZHEIJIUWEICHENEIKONGJIANDAZAOLIUZULEYUDI。BIJINGZHONGGUOJIATINGYONGHUDUIZUOJIADEHOUPAIKONGJIANJISHUSHIXING、HOUBEIXIANGSHIYONGKONGJIANJILIYONGLVFEICHANGGUANZHU。DANSHIMIANSHANGDADUOSHU5ZUOSUVDOUSHIYIBOYUEWEIDAIBIAODEJINCOUXING,ZHEIXIECHEXINGYOUYUKONGJIANXIANZHIWUFAWANQUANMANZUXIAOFEIZHEDESHIYONGXUQIU,TONGSHIZUOYISHUSHIDUZUOWEINANYILIANGHUAGANZHIDEBUFEN,HENNANBAOZHENGSHUSHIXING,YOUQISHIDUIYULAORENHUOZHEXIAOHAILAISHUO,CHENGZUOTIYANSHANGHUIDADAZHEKOU。

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动力强经济省油 更值得选择

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CIWAI,XIANGBIYUTONGJIJINGPINDESHUANGLIHEBIANSUQI,QUANJINKOUDEAIXIN6ATBIANSUXIANGZAIXINGSHIZHONGXIANGYINGKUAI,HUANDANGGENGJIAPINGSHUN,YOUSHISHIFENMINGXIAN。ZAIBIANSUXIANGLIMIANJISHUSUANSHIZUICHENGSHUDE,XIANGBIQITAPINPAIZIDONGBIANSUQIKEKAOXINGGENGHAO,ZAISHICHANGSHANGZHONGYESHIBEICHENGWEI“ZUIHAODEBIANSUXIANG”。ZHEIYIFANGMIAN,WOMENCONGJILIDEBOYUE、FENGTIANDEPULADUODAOHANLANDADENG,DOUKEYIBUZHUODAO6ATDESHENYING。

 

JIRANWENDINGXING、DONGLIXING、RANYOUJINGJIXINGJUNDEDAOLESHICHANGKOUBEIDERENKE。2020KUANKESAISHIYONGZHEITAODONGLIXITONG,KEYISHUOCHENGYISHIZU。SHENGYOU,DONGLIZU,BUDUNCUO,ZHEIJIYANG,JIUNENGMANZUJIATINGYONGCHEXIAOFEIZHEXUQIULE。

欢乐生肖YOUCIKEJIAN,BINGBUSHICHEXINGDA,KONGJIANDA,DONGLIJIUHUISUIZHIJIANGDI,ZHIYAOYOULEKEYIYUZHIXIANGPIPEIDEDONGLIXITONG,YEKEYIYONGYOUBUCUODEDONGLI。2020KUANKESAI,JIUSHIGEHENHAODELIZI。

五星安全评价  全面保障家人安全

DANGRAN,XIANGYAOHUODECHEZHUDEQINGLAI,ANQUANWENTIYESHISHIFENZHONGYAO。RUJINXINGSHICHELIANGYUELAIYUEDUO,SHIGUYESHISANTIANLIANGTOUDECHU,XIANGYAOXINGCHEANQUAN,CHULECHANPINDEBEIDONGANQUANPEIZHIYIWAI,FANGPENGZHUANGNENGLIYIDINGYAOHAO,ZHEIYANGZAIPENGZHUANGFASHENGSHIYEJINKENENGJIANGDILEDUICHENGYUANDESHOUSHANGHAICHENGDU。JUXI,ZAICHANPINANQUANXINGNENGBAOZHANGSHANG,ZHANGANOUSHANGGONGXIANGZHANGANGUOJIAJIPENGZHUANGSHIYANSHI,CHANPINZAIQIANQIHUIJINXINGDUOZHONGCHAYIHUAPENGZHUANGSHIYAN,TONGGUOBUDUANMOHE、GAIJIN、LAIYANZHENGPINZHI,ZAICHANPINWUXINGANQUANXINGNENGSHANG,HAIYOUANQUANLINGYUZHUANJIAZHAOHUILINGXIANDAZAO,YOUZHEIYANGDEZIYUAN,ZHENGCHEANQUANXINGZIRANKEXIANGERZHI。

欢乐生肖JULEJIE,ZI2018NIANC-NCAPXINGUIFABUYILAI,ZIZHUPINPAISUVHUODE5XINGANQUANPINGJIABUZUSHIKUAN,HENNANDEDESHI,KESAISHIQIZHONGZHIYI,BINGYI86.9%DEZONGHEDEFENLVWENJUSHIWANJIZHONGXINGSUVWUXINGANQUANZUIGAOFEN。LINGWAI,ZHUDONGANQUANPEIZHISHANG,XINCHEHAIPEIYOUDIANZIZHUCHEYUCHESHENDIANZIWENDINGXITONGJICHENG(EPBi)、SHANGPOFUZHU、360°QUANJINGYINGXIANG+QIANHOU6GEZHUCHELEIDADENGDUOXIANGPEIZHI,ZHEIYANGZAIXINGCHEGUOCHENGZHONG,KEYISHISHITIXINGJIACHENGZHE,TIQIANFANGZHIWEIXIANDEFASHENG。YOULEZHEITAOANQUANXITONG,CHUXINGZAIWAI,KERANGJIARENFANGXINXUDUO。

 

ZONGHELAIKAN,ZUOWEIYIGEYOUCHUANTONGQICHEXINGYEZHUANXINGERLAIDEQUANXINPINPAI,ZHANGANOUSHANGYITUOZHANGANQICHEQIANGDADEZIYUANTIXI,BULUNSHIZAOCHESHILI,HAISHICHANPINPINZHI,QIYINGHESHILIWUYONGZHIYI。YANXUQIJINGGONGPINZHIDEZAOCHESHUIZHUN,TUICHU2020KUANKESAI,DUIYU5ZUOSUVSHICHANGDAILAIBUXIAODECHONGJILI,QIKONGJIAN、DONGLI、ANQUANDENGFANGMIANDEYOUSHIWEIZHONGGUOJIATINGYONGHUDAILAIGENGHAODEXUANZE。

SUIZHEZHONGGUOPINPAINISHITUPO,ZUOWEI“LINGTOUYANG”DEZHANGAN、JILI、ZHANGCHENGDENGCHEQIDOUZAIYINLINGZIZHUPINPAINAIZHIZHONGGUOQICHEGONGYEXIANGSHANGFAZHAN,ERZHANGANOUSHANGZUOWEIZHANGANQICHEQIXIADECHENGYONGCHEPINPAI,QIFAZHANJISHILIXIANGBIDAJIAYEYOUMUGONGDU。QISHI,2020KUANKESAIRUONENGCHENCIJIHUISHANGWEI,QIANGZHAN5ZUOSUVSHICHANGFENE,YIHOUSHICHANGJINGZHENGLIBURONGXIAOQU。ZAIWEILAISHICHANGZHONG,XIWANGZHANGANOUSHANGNENGGOUBUDUANYANXUZHEIZHONGGAOBIAOZHUNZAOCHESHUIZHUN,DAIDONGZHONGGUOQICHEGONGYEGENGSHANGYICENGLOU。TONGSHI,YEXIWANGZAIZHEIYANGDAHUANJINGXIA,YOUGENGDUODECHEQIYEXIANGTAMENYIYANGYINLINGZHONGGUOQICHEGONGYEGEXIN。


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